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FOODSCRIPTION

SUMMER 2019, PHRQL, INC

OVERVIEW

FoodScription is an AI-powered meal planning SaaS product that creates personalized recipe recommendations. PHRQL is developing FoodScription products for individuals and nutrition professionals on desktop and mobile platforms using an agile design system.

As the sole designer (team of <10 people), I'm leading the design of FoodScription from inception through execution. I'm working closely with the entire team including the CEO, product manager, developers and external stakeholders to build user-centric and visually delightful meal planning experiences.

COMING SOON

Design Process

1.

Journey map

Ideation

Information Architecture

Wireframe

Foodscription - client app - MVP feature
Foodscription - client app - MVP feature

2.

Interview

Low fidelity prototype

Usability testing

Insights & analysis

FoodScription (MVP) Interview Packet - G
FoodScription (MVP) Interview Packet - G
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3.

High fidelity prototype

Style guides

Spec documentation

More coming soon...

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Because we're a small team, we chose to use principles and libraries by Google Material Design as a foundation of FoodScription products.

This practice, commonly adopted by small startup teams, ensures realistic workload and timeline for me and the frontend developers

CHALLENGE & APPROACH

Conventional communication between dietitians and their patients costs much and takes long. FoodScription aims to use our AI nutrition analysis backend to build a secure, time-efficient and personalized solution which meets the professional standards of Registered Dietitians and the health and lifestyle needs of their patients.

Style Guides & Spec Documentation (Tools: Adobe XD, Illustrator)

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LEARNINGS

FoodScription is my first commercial projects I lead from inception through execution. I got the change to collaborate with an entire small yet cross-functional team to deeply understand the users, and to deliver user-centric experiences. 

As a new product by a startup, FoodScription inevitably faces many challenges. For instance, I wrote a separate blog post about analyzing user feedback efficiently. 

 

However, I appreciate every step in the process. It's deeply rewarding to my design career as I learned a lot within and beyond design (working directly with the CEO and technical Leads is a big bonus for me because I gained so much knowledge on product strategy, working with external stakeholders etc.). 

Featured in

Team

Paul Sandberg - CEO

Fernando Batlle - Lead data scientist

Breo Amoedo - Lead data scientist

Brad Ummer - Lead frontend developer

Qinxian Xia - Product manager

Qiqi Feng - Designer

Cindy Su - Backend developer

Zachery Siegel - Backend developer

Hey, let's get in touch!

  • linkedin
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