top of page
trio mock up 2.png

FOODSCRIPTION

SUMMER 2019, PHRQL, INC

OVERVIEW

FoodScription is an AI-powered meal planning SaaS product that creates personalized recipe recommendations. PHRQL is developing FoodScription products for individuals and nutrition professionals on desktop and mobile platforms using an agile design system.

​

As the sole designer (team of <10 people), I'm leading the design of FoodScription from inception through execution. I'm working closely with the entire team including the CEO, product manager, developers and external stakeholders to build user-centric and visually delightful meal planning experiences.

COMING SOON

Design Process

1.

Journey map

Ideation

Information Architecture

Wireframe

Foodscription - client app - MVP feature
Foodscription - client app - MVP feature

2.

Interview

Low fidelity prototype

Usability testing

Insights & analysis

FoodScription (MVP) Interview Packet - G
FoodScription (MVP) Interview Packet - G
lowfi prototype.png

3.

High fidelity prototype

Style guides

Spec documentation

More coming soon...

card-to-page-slide.gif
iphone xs frame.png
expanding-sheet-4.gif
iphone xs frame.png

Because we're a small team, we chose to use principles and libraries by Google Material Design as a foundation of FoodScription products.

​

This practice, commonly adopted by small startup teams, ensures realistic workload and timeline for me and the frontend developers

CHALLENGE & APPROACH

Conventional communication between dietitians and their patients costs much and takes long. FoodScription aims to use our AI nutrition analysis backend to build a secure, time-efficient and personalized solution which meets the professional standards of Registered Dietitians and the health and lifestyle needs of their patients.

Style Guides & Spec Documentation (Tools: Adobe XD, Illustrator)

tags.png
typography.png
grid.png
color.png
text input fields.png
forms.png
slider and progress bar.png
icons.png
buttons.png
tooltips.png

LEARNINGS

FoodScription is my first commercial projects I lead from inception through execution. I got the change to collaborate with an entire small yet cross-functional team to deeply understand the users, and to deliver user-centric experiences. 

​

As a new product by a startup, FoodScription inevitably faces many challenges. For instance, I wrote a separate blog post about analyzing user feedback efficiently. 

 

However, I appreciate every step in the process. It's deeply rewarding to my design career as I learned a lot within and beyond design (working directly with the CEO and technical Leads is a big bonus for me because I gained so much knowledge on product strategy, working with external stakeholders etc.). 

Featured in

Team

Paul Sandberg - CEO

Fernando Batlle - Lead data scientist

Breo Amoedo - Lead data scientist

Brad Ummer - Lead frontend developer

Qinxian Xia - Product manager

Qiqi Feng - Designer

Cindy Su - Backend developer

Zachery Siegel - Backend developer

Hey, let's get in touch!

  • linkedin
bottom of page